Pureheart is the conscious effort to create a balance in everyday life between the inner and outer life - to create unique and feminine clothes in the most beautiful designs, materials and colours as well as exclusive gold jewellery of strong symbolic value. Pureheart is a well-known and respected brand in Denmark. It is sold from the beautiful store in the heart of Copenhagen and can also be bought in many stores nationwide and abroad.

The values of Pureheart stem from the designer Henriette Zobel's desire to integrate spirituality in everyday life - on all levels. Hence, when Henriette Zobel designs her collections, she finds inspiration in the Indian universe and her guru through 20 years, Gurumayi, who holds a special place in her heart. Especially the huge contrasts between rich and poor in India still make a very big impression on Henriette - regardless of how many times she has visited the country. She has a deep-felt respect for the fact that people, in spite of poverty, manage to maintain faith in life, maintain hope and find satisfaction and love. This makes Pureheart a perfect fusion between the Indian universe and the European style that we are surrounded by.

Pureheart Shop
Christian IX's Gade 2
1111 København K.
Tlf. 33320402
shop@pureheart.dk

Mesterlodden 1
DK-2820 Gentofte
+45 45 80 00 86
pureheart@pureheart.dk